Advertising a wine brand or the winery that creates and crafts it is a unique creative process unlike the production of ads for any other product or business. Wines are a personal experience, not only for all of the people involved in their creation, but for wine aficionados and consumers as well.
Whether the media is digital or print, it’s essential that every ad tells a story — like where and how the grapes are grown, the way the wine is made and what influences a winemaker to make the choices that he or she makes to produce every drop in the bottle, no matter if the wine is made and priced for the popular all the way into the ultra-premium wine market. And of course, the ad must convey to the reader compelling reasons to purchase the wine. Then, once acquired and savored, letting the wine speak for itself to generate repeat single bottle or case purchases.