InterSight developed a comprehensive ground-up re-positioning and re-design of this accountancy client's venerable brand. The firm was founded in 1971 and was ready for a new message and a new look . . . not only commensurate with the evolved transition to new principals representing the firm, but also a balanced client offering that married the firm's more than 50-year heritage and reputation with the latest approaches to finance, tax planning and forensic accounting.