Bank Marketing

Fred Gillaspy began his marketing career working in the marketing departments at Palo Alto Savings and Loan, then Northern California Savings and Loan, which resulted from Palo Alto Savings merging with Salinas Valley Savings and Loan. After co-founding InterSight, Fred began working with Pacific Western Bank, based in San Jose, California with branch offices in Santa Clara, Santa Cruz and San Benito counties. After Comerica Bank acquired PWB, Fred continued to work with the newly merged bank, developing and creating a broad spectrum of marketing and advertising media and campaigns. With more than 20 years of bank marketing experience, Fred knows consumer and business banking at just about every level. He’s ready to strategically and creatively assist your financial institution in reaching its branding, marketing and advertising objectives!