One of the challenges when shooting location photos of a construction project that will show a state of completion and highlight the quality finishes of the build-out contractor's craftsmanship, is coordinating the optimal time to schedule the shoot. When a retail storefront has lots of windows like this new bakery, finding the time of day to capture the best natural lighting of the space is essential.
To address this challenge, Fred used an astrological app, site plot plan and Google Maps to plot the location and position of the building in advance to determine the position of the sun and how it would best illuminate the large open space on the day of the scheduled shoot. But then the completion date changed. And it changed again, and again. This meant that after almost two months of unavoidable material and equipment installation delays at the job site, the optimal time of day had to be adjusted accordingly.
However, there was yet another challenge. When shooting for actually two interested parties — a building contractor client, who, in turn is working with a client who is anxious to move in — there's a narrow window of opportunity to get the shots needed. It's the sweet spot between the time when all evidence of construction is absent, and when the business is ready to open — without disturbing the workflow of the management and personnel as they prepare for business.
For this shoot, it meant that Fred needed to work around various sub-contractors that were still present, putting their finishing touches on the job. It also required moving equipment and tools out of the way to be able to frame his desired shots without unwanted objects in view. And in some cases, removing those distractions were physically impossible, requiring the use of Photoshop editing software to create a completed, ready to occupy project!
The weather on the day of the shoot was perfect, the quality workmanship and fine finishes of the completed space showed extremely well, and in spite of the schedule changes, the resulting photos came out perfectly, capturing the new French bakery's bright and welcoming environment.